Foodu is the first participatory food e-commerce in Italy. Foodu has overturned the assortment process: it is not the purchasing office that decides what to put on the shelves, but the consumers themselves. In fact, it is the consumers who propose the products…

Foodu is the first participatory food e-commerce in Italy. Foodu has overturned the assortment process: it is not the purchasing office that decides what to put on the shelves, but the consumers themselves. In fact, it is the consumers who propose the products…