Who we are Rituals are at the heart of all cultures. They are social, they are instinctive, and they are above all, shared. At AIR, our aim is to bring customer-centric, innovation-led and digitally-amplified approaches to inhalation rituals for all communitie…

About RitualRitual is a personal health brand that is building the future of daily essentials. Our mission is simple: we help turn healthy habits into a Ritual. We started by creating the first visible supply chain of its kind and reinventing the daily multivi…